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Upgrade to Parade from FreightFriend

Use FreightFriend?

Reach your brokerage's true growth potential by upgrading your capacity management.

Enhance your TMS with Parade and accelerate how your team expands capacity, re-use carriers, and book more loads. Compare your capacity results with FreightFriend with Parade today.

Trusted by leading brokerages:

“Parade has freed up our reps’ day and the impact has been felt across the organization. Our customer sales team is working incredibly hard to get more new business in the door because we can handle it - there couldn't be a better problem to have.” - Alex Maurer, VP Operations, Jones Logistics
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Pre-populated lane data, minimize data entry

Expand beyond the manually entered lanes in FreightFriend — your capacity management system should assist you in pre-populating and continuously profiling your carriers for their lanes.

Continuous capture of capacity data from emails and load boards

Bids from the load boards, truck-list emails from carriers, and carrier search activity. All these different signals describing a lane that a trucking company runs. Parade takes these noisy signals and automatically profiles them into lane preferences.

Integrating lane data from your carrier on-boarding tools

We'll pull in data from your carrier on-boarding tool like MyCarrierPackets to ensure that your carrier profiles have an early kickstart.

Providing best-in-class data entry tools

Every minute on the phone counts for your coverage team. Parade's snappy and easy-to-use interface has merged (A) adding available trucks, (B) looking up available loads, and (C) viewing market rates into a single streamlined interface.

Go beyond just another load board

Expand beyond FreightFriend's carrier load board by finding carriers on every platform. Parade's Partner Capacity Networks enable you to reach the entire North American truckload carrier market through its growing list of capacity partners.

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With Parade, you can find carriers and digitally book across the following networks. Click here to read more.

Parade drives results:

Capacity Management has the biggest impact on a brokerage's bottom line.

Book digitally Automate 10%+ digital bookings with your carriers.

Scale your business Move 15%+ more loads with your carrier reps

Increases gross margin per load Re-use carriers and limit negotiation to increase gross margins by 100-200 basis points.

We're obsessed with driving value for your business:

ROI-Driven customer success

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Instantly expand your reach with Partner Capacity Networks

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Unlock rich carrier profiles so every team member is a capacity expert

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Upgrade from FreightFriend today.

See the difference, see results.